Anatomy of Facebook "Timeline" Page

As we said, the new timeline is here! Here is the creative direction you'll need to edit it.  We'll be discussing this and more 3/27/12 at Customers & Cocktails.

Here are some basics to get you started:

What's out?
Your old Fan Page.  After 3/30/12, your page will be no more!
Well, forget about the arrow that points to "like".
No more calls to action to try to get people to "like" your page.
No more linking direct to an app page. This is probably going to result in apps being less important...

Anatomy of the Timeline Fan Page

1. Cover Photo:  851x315 Pixels (Facebook Rules)
2. Logo: 180 pixels square
3. Timeline Apps Area: 112x74 - up to 12 (you can rearrange, but photos is always first)
4. Facepile: Friends see their friends and activity. Depending on number of fans, you will want to be cautious about this
5. About Area: Abridged area, keep your about line short and sweet
6. Message Options: New "Milestones" and more. (see below)
7. Posts:
1. Starred Post: After post is made, rollover and "star" it. This will display as the top message for 1 week on your wall.
2. Regular Post: like current... 
3. Milestone Post: Set important dates, like open, awards, etc.

Anatomy of the new Facebook Timeline Page