More SEO? Facebook Personal Graph

Introducing the Graph Search by Facebook

Great, just want a bar owner needs! A new search option/way to be found online. What does this mean for you?

1. Well, people will now be able to search through you through their friends. 
2. The other big thing is that keywords/search profiles will be necessary in your business page.
3. My personal favorite though, is this: Businesses will not be able to reap any rewards from having a personal page

What are the 3 things you can do to ensure you're found more?

1. As always, good, engaging content is a must
2. Rewrite your "About" to ensure you have accurate keyword listings
3. Grow your network

We'll be setting up a class to discuss this soon, so keep your eyes open for an email next week. In the meantime, if you have any questions, please give us a call at ThriftyHipster, 612-246-4373. We'd be more than happy to help you work it out.

2012 New Offerings

Here are just a few things we have for the 2012!

New site, fully designed and customized to make new technology easy.  We have a philosophy here: Accessibility is king.

• When someone is searching for a patio in uptown, do they find you?
• When someone is on thriftyhipster.com searching for a 7pm happy hour in Nordeast, where you at?
• When someone is on Facebook and meeting friends later and is looking for your menu, do they see what they need?
• Is someone getting the tips they want from foursquare about you?
• Do you have time to manage your social media every day? Are you using it effectively?

The new ThriftyHipster makes solving these problems a breeze, and we'll forever grow with the technology.  We just want to say to you, you have a friend to help you deal with it all.

SEO for beginners: Key words

Want the basics? Well, the best thing is to make sure you're on as many free listings you can be on.  We're not going to get in to Search Engine Optimization, or explaining how the Google algorithm works...  Just know, stuff that we give you will help your SEO, meaning you'll get found when people search for you or things you offer.

No doubt you've heard about "keywords" but have no idea how to use them to get found, or even, what words are important.  Well, it's time to do some research and find out.  You want to keep in mind 2 things when developing a key word strategy:

1. What words are searched the most -FIND OUT-
2. What words can you actually "out-rank" your competition on (meaning you come up before them)

* Remember, Google's job is to try and "guess" which results are the most relevant, so the more relevancy you have, the more often you'll be included in the front page of a search query.

For example, do not just focus only on major words that you cannot rank on, ie. "Minneapolis Bars" returns a result of ThriftyHipster, Yelp, CityPages, CitySearch, etc.. (in that order)  Your bar will not outrank these because they are too general of words.  Highly searched? Yes, but too tough for you to "compete" on.  Instead, focus on words less used, but still heavily used... ie. "Bloody Mary," "brunch buffet," or "best burgers" might be words you can rank on.  

I like 2 tools for figuring this out.  They give you search volume and competition level... Meaning the more searches and lowest competition words are what you want to focus on.

My 2 favorite tools to do this are:

Google Insights

or

Google Analytics tool (my preference)

This should get you started! So look up keywords that are what you think people search and where you'd want to be found in those searches and record the ones you want your bar to be found in.  Remember to focus on only a few and you should be able to be found first!