Mobile Stats you Should know

As you know, I spend way too much time reading online guides and references, but what I can't escape is this: More people are using phones to hit the internet.

I know, I know, you've heard this all before, but what does this mean?  Well, read on, and I'll condense 100's of hours of technical reading to a few short facts for you.

As it applies to a bar/restaurant, it's important to remember:

1. What are people searching for?
2. What information do people need to come in to my bar?
3. What sites are they using to do this?

STOP. Think about this for a minute and I think the answers will become clear to you...

Now, let me back this up with what we think are the answers at ThriftyHipster, the stats that prove it, and what you can do to respond and capture these patrons.

SOME MOBILE FACTS

1. 70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer)
1. On ThriftyHipster.com, 92% use the site the day of going out, most go out within the hour.
2. 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)
3. There are more mobile phones on the planet than there are TVs. (Source: Jupiter)
4. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)
5. Only 1 in 5 websites are mobile optimized (Source: dobMobi)
6. MN: 42% of Minnesotan's use Smartphones (Source: bizjournals)

For MN, this is HUGE. I shouldn't have to tell you. Look around your restaurant one night and see how many people have smartphones.  I bet in the Twin Cities, the number of smart phone users is closer to 70%....

But that is WHY you need to be mobile.  What are people searching for and how are you making sure they find you?

Again, stop and think about this.

At ThriftyHipster, we can make people can find you, yes, but also, that they can read up-to-date information about you. 

Mobile Application (part of the HUB)